Omnichannel Strategy Client: Peak Mobile Vascular Access

Peak Mobile Vascular Access of the Midwest is a franchise of Vellum Health that delivers on-demand vascular RNs to critical access and rural hospitals, inpatient facilities, or home care as needed. The company offers flexible hours to nurses that are ready to transition away from 12 hour shifts and control their work and services to a greater degree.

My work with Peak began with my role at LeadWell Advisory Partners. They had two goals: 1) recruit nurses and 2) generate partnership opportunities with hospitals.

Below you will see the original 2025 marketing strategy, which prioritized LinkedIn brand awareness and email. Check back to see the reframed 2026 strategy which accounts for what we learned and how I plan to implement more channels (Instagram and TikTok) with better email content and a smarter strategy for controlling applications outside of LinkedIn.