Author: Emma Barnhouse
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Social Media Strategy and Design: Peak Mobile Vascular Access
Client; 2023-present Peak Mobile Vascular Access is seeking nurses across the midwest to deliver PICC, midline, IV, and Vascular Access services in critical access hospitals, acute-care centers, and long-term health facilities. Their number one goal is to recruit enough nurses that to deliver their services, and offer competitive pay, flexible hours, and a patient-centered care…
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Lead Generation Marketing Pitch: Sprocket Power
Sprocket Power, Inc. is a first-in-market solution to convert solar power to stored batteries commonly used in electric vehicles and auto dealerships, farming, and other large-scale operations. Sprocket’s typical deal time is 12-18 months and they are seeking a solution to narrow that window and produce meaningful leads with high intent to purchase. After talking…
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2026 Marketing Strategy
After being hired and launching marketing for LeadWell Advisory Partners, the company was in desperate need of more structure. My first step was to define the company–what do they care about? What do they want to achieve? What problem are they solving. Step 2 evolved that discussion into one about priorities. When a company knows…
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Social Media Strategy and Content: Proficient Construction
Proficient Construction, based out of Lake Elmo, MN, needed a social media contractor to build up awareness of their brand and promote their services during their busy season (June-October). Below is the content calendar we created and updated weekly with content needs, deliverables from the team, and PR work to be done on the side.…
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Omnichannel Strategy Client: Peak Mobile Vascular Access
Peak Mobile Vascular Access of the Midwest is a franchise of Vellum Health that delivers on-demand vascular RNs to critical access and rural hospitals, inpatient facilities, or home care as needed. The company offers flexible hours to nurses that are ready to transition away from 12 hour shifts and control their work and services to…
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Email Marketing Client: Haugen Consulting Group
Haugen Consulting Group trains coders in medical billing and coding to provide expert assistance to companies around the United States. They launched a new education platform in 2024 and saw very little response. Their goal for 2025 was to generate more interest through email and to connect with professionals already working in the field. Below…
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Social Media Client: DFW Startup Week
Client from 2022-2024 During my time at The DEC Network, I was individually responsible for all graphic design and marketing across the company. The biggest event of the year was Dallas Startup Week (now called DFW Startup Week). We used social media to announce event dates, special activations, 200+speakers, and communicate any schedule changes as…
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Social Media Client: Serve City, Inc
2024-2026 As a founding board member of Serve City, Inc., my primary role is to execute all marketing and communication strategy, graphic design, vendor sourcing for photo and video during our event week. Serve City is an event that happens every summer that brings youth groups across Springfield, MO together for 4 days of community…
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Addressing the Digital Divide
Module Analysis by Emma Barnhouse, Fall 2024 Foundations of Digital Media, Johns Hopkins University Krieger School of Arts and Sciences Advanced Academic Programs.
By Emma Barnhouse 