Social Media Strategy and Design: Peak Mobile Vascular Access

Client; 2023-present

Peak Mobile Vascular Access is seeking nurses across the midwest to deliver PICC, midline, IV, and Vascular Access services in critical access hospitals, acute-care centers, and long-term health facilities. Their number one goal is to recruit enough nurses that to deliver their services, and offer competitive pay, flexible hours, and a patient-centered care experience through the process.

Peak is a join venture with LeadWell Advisory Partners and a client that needed social media design, strategy, and analytics. The franchise (parent company is Vellum Health) needed a full brand book, email strategy, audience persona framework. This was all under my direction, and you can see the work here.

A small sampling of our content is below. We started with LinkedIn as the only channel for a year, then developed Instagram and TikTok to grow a better following. For a full view of all content and copy, click here to scroll the LinkedIn page.

Know a nurse looking for a flexible role in Missouri or Arkansas? Let me know!