Sprocket Power, Inc. is a first-in-market solution to convert solar power to stored batteries commonly used in electric vehicles and auto dealerships, farming, and other large-scale operations.
Sprocket’s typical deal time is 12-18 months and they are seeking a solution to narrow that window and produce meaningful leads with high intent to purchase.
After talking with the team, it was clear they had used a marketing team but budget and output were of high importance. While they have no direct competition, their primary concern is staying ahead of any future competitors and building momentum while they lead the field.
Using Tesorus, a marketing intelligence engine built to market directly to users showing intent and leveraging their first person data to keep leads warm, I was able to conduct research on 3 possible target markets, narrow the audience to proposed average daily prospects, and develop lighter content to send via email.
Suggested additional channels include 2d mail (postcards), 3d mail (solar keychains, mobile solar charger, etc), calling campaign (accessing the data from Tesorus-signal-gathered leads), social media, email, and a one-pager or leave-behind to drop at any office, event, or in-person pitch.
Following proposal, social media, one-pager, digital ads, and 3d mail campaign were added to the SOW during 2026 while Sprocket took over call campaign, advised and informed my bi-weekly marketing digest meeting with the team.
See proposal below to see examples of design, content, strategy, and communication work.
By Emma Barnhouse 
Leave a comment