Category: Career Experience
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2026 Marketing Strategy
After being hired and launching marketing for LeadWell Advisory Partners, the company was in desperate need of more structure. My first step was to define the company–what do they care about? What do they want to achieve? What problem are they solving. Step 2 evolved that discussion into one about priorities. When a company knows…
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Omnichannel Strategy Client: Peak Mobile Vascular Access
Peak Mobile Vascular Access of the Midwest is a franchise of Vellum Health that delivers on-demand vascular RNs to critical access and rural hospitals, inpatient facilities, or home care as needed. The company offers flexible hours to nurses that are ready to transition away from 12 hour shifts and control their work and services to…
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Email Marketing Client: Haugen Consulting Group
Haugen Consulting Group trains coders in medical billing and coding to provide expert assistance to companies around the United States. They launched a new education platform in 2024 and saw very little response. Their goal for 2025 was to generate more interest through email and to connect with professionals already working in the field. Below…
By Emma Barnhouse 