Author: Emma Barnhouse
-
Lead Generation Marketing Pitch: Sprocket Power
Sprocket Power, Inc. is a first-in-market solution to convert solar power to stored batteries commonly used in electric vehicles and auto dealerships, farming, and other large-scale operations. Sprocket’s typical deal time is 12-18 months and they are seeking a solution to narrow that window and produce meaningful leads with high intent to purchase. After talking…
-
2026 Marketing Strategy
After being hired and launching marketing for LeadWell Advisory Partners, the company was in desperate need of more structure. My first step was to define the company–what do they care about? What do they want to achieve? What problem are they solving. Step 2 evolved that discussion into one about priorities. When a company knows…
-
Social Media Strategy and Content: Proficient Construction
Proficient Construction, based out of Lake Elmo, MN, needed a social media contractor to build up awareness of their brand and promote their services during their busy season (June-October). Below is the content calendar we created and updated weekly with content needs, deliverables from the team, and PR work to be done on the side.…
-
Omnichannel Strategy Client: Peak Mobile Vascular Access
Peak Mobile Vascular Access of the Midwest is a franchise of Vellum Health that delivers on-demand vascular RNs to critical access and rural hospitals, inpatient facilities, or home care as needed. The company offers flexible hours to nurses that are ready to transition away from 12 hour shifts and control their work and services to…
-
Email Marketing Client: Haugen Consulting Group
Haugen Consulting Group trains coders in medical billing and coding to provide expert assistance to companies around the United States. They launched a new education platform in 2024 and saw very little response. Their goal for 2025 was to generate more interest through email and to connect with professionals already working in the field. Below…
-
-
-
-
Addressing the Digital Divide
Module Analysis by Emma Barnhouse, Fall 2024 Foundations of Digital Media, Johns Hopkins University Krieger School of Arts and Sciences Advanced Academic Programs.
-
Entrepreneur meets Education: Meet Nikki James
By: Emma Barnhouse, produced for The DEC Network January 30, 2024 Meet Nikki James, CEO and Founder of Building Intellect Tutorial Services (BITS). The organization was founded in 2020 with the vision of transforming educational opportunities for the Southern Dallas community. It maintains its mission to “equip 21st-century scholars to compete in a global market…
By Emma Barnhouse 